The Client
Tipsy Trailer
Tipsy Trailer operate a converted horsebox mobile bar serving festivals, weddings, parties and other special occasions across the East Coast of Scotland.
Website Design & Brand Development.
Image Credits : Tipsy Trailer
Case Studies > Tipsy Trailer
The
Challenge
Design a professional, contemporary website for a dynamic small business with aspirations to service larger events and convey their values to a wider audience, while matching their current resources with an easily managed online presence.
The
Solution
We worked closely together to design a modern, cost-effective Squarespace website that provides Tipsy Trailer with reliable hosting and easily managed content.
We created Copy Text and a user-friendly design to engage and convert potential customers while creating a fun, vibrant and clear brand.
"Couldn't have asked for a better web designer - highly recommend Kevin."
- Bren Young, Owner, Tipsy Trailer
And the
Results
The Tipsy Trailer website solution has provided a simple design with minimal complexity in the Squarespace build on which the client can easily update content.
With training on the Squarespace builder, Tipsy Trailer were equipped with a solid grounding in managing and updating content on their own website.
The business now has a professional website to engage their potential corporate customers and a fun, vibrant brand to express their values to all their prospective clients.
Note: clients are given guidance and equipped to manage and update their own sites, so sites may differ from the images shown here.
On
Branding
Tipsy Trailer were a delight to work with - having some very clear ideas about what they wanted. We worked together to match these with the constraints of Squarespace. Together, we developed a fun, engaging voice for the brand, suiting their energy and vibe, and building on the central character of their business - their beloved horsebox.
We chose a stylish script font to match with Tipsy Trailer's existing cocktail logo and their fun, good-time vibe. The curves and soft lines are both elegant and playful, creating an approachable and welcoming feel.
Our
Style Guide
We adapted the existing colours deployed on the Tipsy Trailer and built on the horsebox theme by selecting other colours from traditional horsebox livery - an idea expressed by the client - and carefully crafting a palette to offer good contrast and legibility.